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WIFTA 2007 PSA Campaign In the summer/fall of 2007, WIFTA produced a Public Service Announcement campaign for the Georgia Ovarian Cancer Alliance. The three spot campaign centered around GOCA’s motto, “Awareness, Knowledge, Action.” The PSAs focused on real people whose lives were touched by ovarian cancer in some way, whether they were survivors, family members, or medical experts. GOCA’s mission is to make the public more aware of this often misunderstood and rarely discussed disease. The slogan of the campaign was “Ovarian cancer isn’t silent, it whispers. Are you listening?” Widdi Turner, Vice President of Professional Development for WIFTA spearheaded the campaign. Georgia Tanner, director of WIFTA’s 2006 Emmy Award-winning PSA, served as creative consultant on this project and collaborated with GOCA Executive Director Nancy Noto on the concept for the campaign. After a call for submissions in June, three directors were selected for the project: Shandra McDonald-Bradford, Shani Harris Peterson, and Stacey Childers Fitzgerald. Their producers were Melanie Bugg, Sherry Daye Scott, and Anna Krantz, respectively. Also brought on board were associate directors Allison Shok and Crystle Clear Roberson who worked under the directors in a mentor relationship, Gala Goodwin who assisted CONTACT _Con-42E381291 \c \s \l Widdi Turner, and Angela Barnes Gomes who served as AD for all three shoots. These spots were produced and crewed by over 50 volunteers who generously gave their time and talents to work on this invaluable cause. The campaign could not have been done without them and the generosity of our PSA sponsors (see below). We would like to acknowledge the generosity of the “talent” in the spots, real people whose lives have been impacted by ovarian cancer in some way:
Production began in August and the spots were completed in October. In addition to the three-spot campaign for television, Shandra McDonald-Bradford also cut a “Testimonial” spot from her footage for GOCA to use in their outreach programs. For more information on GOCA, go to www.gaovariancancer.org. PSA In-Kind Sponsors:
Director, Shani Harris Peterson Producer, Sherry Daye Scott DP, Tom Burke Editor, Noel Dowd AD, Angela Barnes Gomes AC, Eason Duncan Grip, Bill Bennett Gaffer, Ross Davis Sound, Mike Filosa Teleprompter, KayUndria Hardiman Makeup, Cookie Davis Stills/Grip, Ron Alston PA, Quandria Stephens PA, Isa Miles PA, Michael McKenzie “KNOWLEDGE” view this PSA requires QuickTime “ACTION” view this PSA requires QuickTime Crew for additional shooting in October: Awards WIFTA members interface with the community to produce Public Service Announcements for charitable organizations. WIFTA’s PSA Program gives members valuable production experience, while simultaneously giving back to the community. WIFTA would like to thank all those who contributed to the productions of our past PSAs, as your contribution is essential to the shaping of the character and integrity of our communities. Georgia Coalition Against Domestic Violence – wifta 2005/2006 “The Intruder Within” – Winner of the 2006 CINE Golden Eagle Award. “Dear John” campaign – wifta 2006 wifta’s objective with the “Dear John” campaign was to create a meaningful series of PSAs to promote awareness of the child prostitution problem in Atlanta. Atlanta has developed a national and international reputation for being a locale in which it is easy to arrange for sex with children. The Juvenile Justice Fund sponsored the production of the PSAs for The Center to End Adolescent Sexual Exploitation (CEASE) in conjunction with the Mayor's Task Force to End Child Prostitution in Atlanta. wifta worked in conjunction with Edelman Agency to produce the “Dear John” campaign. Kathleen Kelly, wifta 2005/2006 Vice President for Professional Development, served as Executive Producer for the 2006 “Dear John” campaign. See PSAs.
Crew who donated their time and services to the “Dear John” campaign: “Mayor” view this PSA requires QuickTime “John” view this PSA requires QuickTime “Girl” view this PSA requires QuickTime Vendors who donated their time and services for “Dear John” campaign:
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