Georgia is winning big in the film industry and as a result local businesses, organizations and entrepreneurs across the state are feverishly racing to take advantage of the opportunities that have resulted, especially in metro Atlanta. One such organization that is poising itself to meet the growing demands of this industry is ChooseATL.
Kate Atwood is the Vice President of this local organization which is taking advantage of the film growth in the metro Atlanta area. Not only is ChooseATL concerned with film growth but it also aims to encourage growth in a variety of local business sectors in order to encourage job growth, economic growth, entrepreneurship, technology advancement — essentially, a total way of life in metro Atlanta. Kate Atwood is an entrepreneur and a community leader who has built her career on heading up social impact initiatives in both the non-profit and for-profit sectors. Two successful organizations that she has led are her own not-for-profit, Kate’s Club and Arby’s Foundation, in which she served as Executive Director.
In September, Kate joined the Metro Atlanta Chamber, as Vice President to lead the recently launched ChooseATL campaign. In this newly created role, Kate is responsible for focusing the region’s narrative to showcase all that metro Atlanta has to offer with the purpose to attract and retain top emerging talent. Undoubtedly, her organization will also attract film talent both locally and nationally that will continue to fuel the skyrocketing growth taking place in film and help to sustain the industry. This week on Reel Focus, Kate will share with us more about this new campaign and how it relates to the film industry.
Kate thank you for your contribution to Reel Focus this week. I’m sure our readers are dying to know what ChooseATL is so, tell us its purpose and how it relates to film?
ChooseATL is focused on telling a comprehensive story about Atlanta to attract and retain top talent and intentionally grow the region’s prosperity in the global economy. ChooseATL highlights the abundant opportunity for career growth across the 29-county region, as well as the unique culture and highly ranked livability.
Atlanta’s film industry has continued to flourish thanks to an abundance of talent and generous tax credits, which make Georgia one of the top states for movie and television production, behind California and New York. ChooseATL will continue to highlight the top productions filmed in Georgia, like ‘The Walking Dead,’ and all the reasons why our region is ideal for the entertainment sector.
Simply put, we want to tell folks in the film and TV industry why they should choose Atlanta. I’m proud to say we’re already making great strides. In fact, recently MovieMaker Magazine designated Atlanta as #1 on the list of Best Places to Live and Work as a Moviemaker in 2016.
What are some major benchmarks or how will you know that your campaign is successful?
First, I want to clarify that ChooseATL isn’t simply a campaign with a finite time period. This brand is a movement – one you’ll be seeing for months and years to come.
Startup investors, corporate executives and public sector institutions alike are realizing that the new age of economic development is attracting talent. As Millennials begin to flood the workplace (FACT: they will comprise 75% of the workforce by 2025), attracting and retaining talent is the next big thing for any city. ChooseATL is ensuring Atlanta is poised to win this rush for talent. At a high level, the health of our region and the vibrancy of our diverse and beautiful communities will demonstrate ChooseATL’s success.
Tell us about the next film related event or events that you have planned?
Many of your readers probably attended our January SXSW 2016 pre-party at Spitfire Studios. Our next and final event before ChooseATL takes over SXSW is a music reception at Sweet Water Brewery on Feb 17. The event will highlight Atlanta’s vibrant music industry but we encourage anyone interested in learning more about the ChooseATL initiative to attend.
In March, ChooseATL will head to Austin to showcase our region’s vibrant creative culture wrapped around our evolving tech and entertainment industries. The initiatives and programs we will activate in the ChooseATL House at SXSW will reflect the city and culture we love, and show people why they too should ChooseATL.
In a few words, tell our readers, particularly our readers who may be considering moving her for film, why they should ‘Choose ATL?’
The film and television industry in Georgia generated more than $6 billion in fiscal year 2015, directly employing 22,400 workers in Georgia and 77,900 people indirectly, (Georgia Department of Economic Development).
Atlanta’s diverse economy, global access, workforce, low costs of business and living, and vibrant quality of life are reasons to choose Atlanta. I’d also encourage them to check out ChooseATL.com to learn more about the people culture and opportunities Atlanta has to offer.
Photos courtesy of ChooseATL