Film Production is Booming in Atlanta

Pinewood Studios

“Need I remind you, 007, that you have a license to kill, not to break the traffic rules.” Goldeneye

“Well, you see, I uh, I sort of have a problem seeing through lead.” Superman

“. . . Bruce Wayne why are you dressed up like Batman. . .Because he is Batman you moron.” Batman Returns

See a common pattern yet? Well if the quotes aren’t ringing a bell and the large sign above isn’t stimulating your mental energy then I will tell you. These are quotes from some of our all-time favorite films and Pinewood Studios is the production company that brought them to us. So what’s the big deal about me blogging about them? I will tell you what the big deal is. . .they have a new location here in Fayetteville, Georgia! Can’t you feel the excitement pulsating from me to you through cyberspace?

I have been in Georgia for approximately 18 years now and I’ve seen trends ebb and flow but one thing that seems to be here to stay is the growth of film in this state. This is exciting news for those of us who are involved in the film industry because we are witnessing the birth of a new trend – very powerful, top-billing production studios springing up all over metro Atlanta. Pinewood Studios is indeed a sight to see; however, I could only capture this picture for your viewing while I was out on one of my urban escapades because it is a heavily secured area. Nonetheless, every time I look at this photo, I breathe a sigh of relief that after traveling 30 miles to my destination, I was at least able to capture this image for all to see.

What does this mean for Atlanta? Well it is hard to tell; but, it certainly seems to me that the tax incentives in this state seem to be increasing the interest of film producers across the nation and around the world. Please share with us your thoughts on this trend? Do you think that this trend will go boom or bust?

________
Campbell, M. (1995). Goldeneye [Motion Picture]. United Kingdom: MGM/UA. Retrieved from www.imdb.com on April 2, 2014.

Donner, R. (1978). Superman [Motion Picture]. United Kingdom: Warner Brothers. Retrieved from www.imdb.com on April 2, 2014.

Burton, T. (1992). Batman Returns [Motion Picture]. United Kingdom: Warner Brothers. Retrieved from www.imdb.com on April 2, 2014.

Photo courtesy of Melisha Childs


 

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The Home Depot – America’s Home Improvement Store Gets Involved in Film

 Home Depot Pinewood Studios

 

Film and home improvement – what could these two seemingly different business have to do with each other? Apparently, in Georgia they have a lot in common.  

A few years ago, Pinewood Studios was added to Georgia’s studio family and with it came The Home Depot Studio Store. Upon initial glance, these industries don’t seem to have anything to do with each other.  But closer introspection reveals that set-building is as crucial to Hollywood as its actors, scripts, and any other key component that make a movie come to life on screen.  With this in mind, we can see how these two different businesses can form a symbiotic relationship that results in a very beneficial outcome.

These week Reel Focus explores just how beneficial of a relationship this is by learning more about how The Home Depot is helping the film industry grow in Georgia, one wood plank at a time.

Thank you for taking the time to answer a few questions for our readers.  For starters, what is The Home Depot Studio Store and how is it different from regular stores?

 The Home Depot Studio Store is unique in that it’s located on the grounds of Pinewood Atlanta Studios in Fayetteville and was built to serve set builders and construction crews who work on movie and television production sets in the Atlanta area. Even though the store has the Home Depot sign on the outside, the inside looks more like a fulfillment center than a traditional store. It is 4,500 square feet with just 2,300 square feet of dedicated sales floor. The store carries about 2,500 different items, and lumber and other construction-related materials are the biggest sellers.

Is the location at Pinewood Studios Atlanta the only store of its kind?

While we do have another store that is exclusively for the Pro customer (contractors, commercial business, etc.) the Studio Store is the only store we’ve opened to exclusively serve customers in the television and film production industry.

Do you all supply product only for set-building or, are you also involved in the labor of set-building?

We only supply product for set-building. We do not build sets.

This seems like a great concept for The Home Depot.  Is there plans to expand this concept and how important do you think such a diversion from norm is this for The Home Depot in terms of new business development?

We do not have plans to expand this concept.

 


 

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