Film and home improvement – what could these two seemingly different business have to do with each other? Apparently, in Georgia they have a lot in common.
A few years ago, Pinewood Studios was added to Georgia’s studio family and with it came The Home Depot Studio Store. Upon initial glance, these industries don’t seem to have anything to do with each other. But closer introspection reveals that set-building is as crucial to Hollywood as its actors, scripts, and any other key component that make a movie come to life on screen. With this in mind, we can see how these two different businesses can form a symbiotic relationship that results in a very beneficial outcome.
These week Reel Focus explores just how beneficial of a relationship this is by learning more about how The Home Depot is helping the film industry grow in Georgia, one wood plank at a time.
Thank you for taking the time to answer a few questions for our readers. For starters, what is The Home Depot Studio Store and how is it different from regular stores?
The Home Depot Studio Store is unique in that it’s located on the grounds of Pinewood Atlanta Studios in Fayetteville and was built to serve set builders and construction crews who work on movie and television production sets in the Atlanta area. Even though the store has the Home Depot sign on the outside, the inside looks more like a fulfillment center than a traditional store. It is 4,500 square feet with just 2,300 square feet of dedicated sales floor. The store carries about 2,500 different items, and lumber and other construction-related materials are the biggest sellers.
Is the location at Pinewood Studios Atlanta the only store of its kind?
While we do have another store that is exclusively for the Pro customer (contractors, commercial business, etc.) the Studio Store is the only store we’ve opened to exclusively serve customers in the television and film production industry.
Do you all supply product only for set-building or, are you also involved in the labor of set-building?
We only supply product for set-building. We do not build sets.
This seems like a great concept for The Home Depot. Is there plans to expand this concept and how important do you think such a diversion from norm is this for The Home Depot in terms of new business development?
We do not have plans to expand this concept.